Making money with art is not as straightforward as it looks. The strategies and techniques behind the success
are just as involved as making the art itself. This article provides seven tips for making money with art.
Tip # 1 for Making Money with Art: Networking
Networking is an essential tool for freelance graphic designers as it can lead to business opportunities through friends, family, previous clients, and so on.
Joining design communities in your area and attending events can open new avenues and prove very beneficial. By doing so, you can demonstrate your presence in the design community. Social media, in today's world, also plays a huge role in professional networking. Some popular social media outlets include Twitter, LinkedIn, and Facebook. Through these media outlets, designers are able to build a strong network of their clients, colleges, friends, and fellow designers.
Tip # 2 for Making Money with Art: Maintaining Relationships
While it's obviously important to get new clients, it's equally as important to try and keep relationships with them after a project is completed. By creating long-term, stable relationships with clients, you may gain their loyalty for future endeavors and they may also refer you to other clients.
Tip # 3 for Making Money with Art: Differentiating Yourself
Clients are often willing to pay more for things that stand out. Making you and your design work stand out can offer the same results. Try and differentiate your style and methodology from that of your competitors, so that you can charge more.
Tip # 4 for Making Money with Art: Multitasking
Having the ability to branch out and demonstrate your skills in various areas of graphic design may also make you a more valuable asset to clients. Although it is important to specialize in a single area of graphic design, being able to assist in other areas of graphic design makes you a more favorable candidate for a job. You should know the basic how-to of different areas that are associated with your job, ie, website design, copywriting, and printing.
Try and keep your skills and knowledge current concern logo design, brochure design, and website design. This should make you a more valuable asset and should open the door to more clients and projects.
Tip # 5 for Making Money with Art: Offering Extra Services
You may consider offering bonus services to your normal design services; not only will it make you stand out from the competition, it will also allow you to determine the appropriate cost for such a service that will extremely result in a profit.
People, as well as decision makers, are always looking to get things for free so these add-on services could be a deal breaker. An example of this could be to offer clients multiple services at the cost of one by using the incentive: purchase a website design and get a logo free of charge.
Tip # 6 for Making Money with Art: Treating Clients Differently
You should keep separate pay rates for small, medium, and large businesses. Since a smaller business simply can not afford what a larger business can, they need separate rates. And since you want to keep your services open to all company sizes, you should come up with rules to establish different rates depending on the business category. Keeping your services open to a broad range of clientele will assist you in making money with art.
Tip # 7 for Making Money with Art: Sharing Information
Share your knowledge and expertise with others. Doing so enables you to learn more and allows you to focus on improving your skills. For example, you can share your knowledge by writing articles related to your area of specialization. Several graphic designers do so in the form of blogging. You can make money doing this and in turn, you can add experience to your graphic design portfolio.
By utilizing these strategies you can start making money with art.