Anyone who wants to buy art is going to want to get the most value for their money; indeed, that is the truth of any large purchase any of us make no matter what the product might be. The traditional system of art sales through a physical gallery is one that we have always known, but one that comes with a heavy commission fee on every sale made (often in the real of 50% or greater of the total price) through a traditional brick and mortar galleries. This system does not one any favors except the owners of the galleries, and with the advent of the internet, it is sometimes time to turn our attention to the possibility that we can buy art online and save time, money, and reap the rewards of having the art world literally at our fingertips.
One of the major benefits for someone who has decided to buy art online is the ability to browse art galleries and marketplaces automatically from the comfort of their living room couch or office chair. There is certainly a lot of choice on many of the online art platforms, the drawback with many of these is that they are not curated and so there is low quality work mixed in with the higher quality art and a buyer can spend hours wading through the mix seeking the art they want to buy. If you are going to buy art online, finding an online art marketplace that selects the artists they represent and reviews the work they put up for sale is a very smart decision. Curation is essential for an online gallery because just like a traditional gallery, buyers are not going to want to have to spend precious time picking through work searching endlessly for what they desire. Instead they want to be presented only with recommended work, and then from there select an artist or a piece to research in more depth. So a benefit of buying art online is the option to browse and shop with an online gallery or marketplace that makes an effort to accurate their content and display only the best.
Did you know that many online art galleries allow buyers to buy art online directly from the artists? It's true! Not only does this save the buyer time, it can also save a substantial amount of money and put more of what is agreed on in the artist's pocket. This benefits both buyers and artists because the buyers are happy, they paid less and got the quality of art they were looking for, and the artists are getting more of their asking price than they would in a traditional gallery setting. In short, everyone wins when people who want to buy art online do so by getting in touch directly with the artists who are selling art online. Some online galleries allow artists to post their contact details on their profile pages so that buyers can contact them on or off the website, and some allow for a private messaging system so that communications are kept on-site but are still secure. Because someone wanting to buy art online can speak directly with the artist of the work they are interested in, there is no limit to the questions that can be asked, or the amount of information available about a piece of art that is for sale.
Now that you have seen some of the benefits that can come your way when you buy art online, stay tuned for more information on this and other blogs and websites!